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NYTimes: Cracking the Apple Trap
http://nyti.ms/17U4EkB

When major innovations remain out of reach, and degrading durability threatens to tick off loyal customers, companies like Apple can still take a cue from the fashion industry. If you can brainwash consumers into developing new tastes that make the old stuff look uncool for aesthetic rather than functional reasons, you still have a shot at harvesting more sales from your existing customer base. But it seems Apple may have already figured this out too. Just check out the wait times for the iPhone 5S in that shiny new gold
color.

Lo cierto es que el artículo no nos descubre nada nuevo, pero es conveniente recordarlo de vez en cuando. A ver si se nos cae la venda de los ojos algún día, aunque sea a fuerza de repetirnos a nosotros mismos las mismas cosas.

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